Time Ads - Advertising Sales Cycle Insights to Improve Revenues in 2010 PDF Print E-mail
Thursday, 04 February 2010 16:13

As we enter a new era of online advertising sales, Advertik Time Ads continues to expand publisher sales cycles into new dimensions by breaking out of the box with a prism of targeting options. Leading media analysts have demonstrated the importance of improved ad targeting, segmentation and personalisation. While many firms view these trends as directives for long term planning, we’re bringing ad segmentation into the real world in 2010 with improved targeting down to the hour.

With traditional ad networks, advertisers place their banners in a Pandora ’s Box of distribution, waiting for lagged reports in the hopes of identifying some valuable data. At Advertik Time Ads, our system is designed for complete transparency in terms of ad type, ad positions, click through rates and impression data in real time – as a result, ad optimisation becomes an active rather than a responsive activity. By offering more refined targeting, you can help your advertisers to show the right ads at the right time and placement, limiting unsold inventory and improving advertising rates.

Harnessing Data to Mine for Advertising Gold with Time Ads

By offering advertising through Advertik Time Ads, you offer advertisers an opportunity to segment their advertising according to section, time and banner creative.  From song ads to election ads we deal with all kind of ads. As a result, each ad block on your site delivers a particular source of user data, access to a particular type of reader and offers a unique value proposition to your pool of advertisers. Encourage your advertisers to dive in and benefit from premium readership targeting options that can deliver both direct sales and indirect data benefits. Rather than offering your ad inventory to networks or pay per click exchanges, taking control over your readership with a bespoke Advertik system can increase your advertising rates and put you on the path to a sustainable online publishing model.

Time Ads - A Transparent Ad Partner You can Trust

At Advertik, we promote solutions that connects you with advertisers so you can cultivate relationships based upon the contact information in your publisher account. As a result, our system combines the best functionality of modern sales by helping you cultivate existing relationships and develop partnerships with new advertisers. In fact, we can connect our publishers with a dedicated telephone sales company who will work on a commission basis to close new leads, essentially taking the risk out of the sales equation.

We work with some of Europe’s leading publishers who have used our system to discover a golden opportunity to create high ads revenue – our technology unlocks the mystery of creating money online so you can benefit from growing your sites with compelling content.  Get back to your roots as a content publisher by partnering with the leading online advertising solution provider to increase bottom line revenues.


Last Updated on Sunday, 04 April 2010 00:26
 
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