In the world of modern publishing, the rule of the land is survival of the fittest, since strength can only get you so far while standing still. Today we’re seeing a once in a generation shift in online publishing, and the companies which adapt to a changing landscape will be in the best position to head in new directions.  Going beyond survival, newspapers which thrive and succeed under these new conditions will benefit from innovative distribution and targeting.

Breaking through the doom and gloom of traditional print advertising markets requires technology that meets both reader and advertisers needs for personalisation, relevance and timely delivery.  Working with the leading online publishers in Europe, Advertik has a proven, stable and dynamic ad delivery system that helps you unlock value from your readers.  Before you count down to the demise of previous generation newspaper models, we count up to the top seven actions you can take now to shift your publication into profit in a new evolving landscape:

1. Embrace the Online World

By getting aggressive in your online strategy you open up opportunities for future revenue streams. Build digital bridges rather than fences by learning from the Record Industry over the last decades: embrace open distribution and get creative with ad revenues.

2. Personalise Your Online News

Offer your readers a more personalised experience, allowing them to read what they want on a variety of news sources – browsers, mobile phones and electronic books can help you serve readers. Consumers today have an unlimited number of information sources; be a leader in custom distribution and you’ll be ahead of the curve.

3. Provide News Alerts through Email or SMS

We live in an era of a 24 hour news cycles – let your readers receive news alerts on defined topics or keywords via email or SMS so you keep them immediately informed.

4. Combine National and Local Sources

Bring your readers the best national and local news sources, so you can become their “go to” information source. With content that covers both relevant, local news as well as international events, you can let your readers customise their experience.

5. Embrace Talented Bloggers

Consider recruiting and embracing quality local bloggers who have high writing standards and loyal readership. Bringing bloggers into the fold can only help established newspapers become more relevant.

6. ABC – Always be Testing

By keeping user experience your most important priority you should always be testing new topics, features and layouts based upon reader feedback.

7. Bring Your Advertising Up-to-Date

Don’t settle for CPM or low fixed advertising rates! The key is to try out different advertising system that complement your current ecosystem. Use a system that clasifies ads so their more relevant to your content pages - like incorporating Advertik’s Time Ads custom hourly ad distribution platform. By empowering your advertisers with custom ad delivery on the hour, you can garner higher rates and serve more relevant ads. From the early days of evening times classified ads to innumerable cable TV channels one thing has remained common - 'timing is everything'