Why more newspapers will die in 2010 - A revolution of marketplace ads

Imagine the headline: “Morning Paper Dies, Check Online for Story”. Opening a page in today’s paper, it’s hard to overlook stories about the decline of traditional media. From job ads, marketplace ads, brand ads to property classifieds and business classifieds ads; they are all leaving print publishing in droves. Newspapers' ads are in a terminal decline. Many have realized this time print will never recover. In fact, the very concept of consumers turning a print paper in the morning to get their news is changing as content shifts dramatically  to online distribution. For media professionals today a shift in the advertising ecosystem online is only accelerated with the introduction of e-Readers, improved web browsing from mobile phones and the low marginal costs of online publishing.

In the face of these challenges, we’re working with some of the top media managers to customise online advertising and drive online publishing revenues to the next level.  With the dual objectives of distribution and managing shifting advertiser relationships, Advertik has accepted the challenge with personalized advertising technology that matches today’s personal, relevant news stories. Consumers today expect to read news tailored to their interests from headline to byline, and we provide custom advertising solutions to provide value for readers, advertisers and publishers.

Accelerating the Trend to Online Revenue

We’ve all heard the ballad of the slow decline of the Record Industry as individual works shift from treasures to commodities. As you well know, there remains intrinsic value in top quality writing just as the music industry has been able to capitalise on recording talent to increase revenues from concerts, merchandise and partnerships – the single thread uniting all of these value-added offerings is a personalised content experience.

Uniting this conceptual thread throughout online media to increase value to both readers and advertisers is our goal at Advertik, and we offer an integrated ad delivery system which focuses on bottom line value. With our white label, bespoke online advertising system you can cultivate direct relationships with advertisers by allowing them to create custom visual or text ads for placement in the sections and time segments most appropriate to their business. We bring this vision into reality with a publisher advertising solution that delivers – our track record includes working with some of the top performing online newspapers in Europe.

Before more newspapers die in 2010 as a result of failing to heed the warnings of the demise of print, accelerate the shift online by unlocking the value in your online readership with our bespoke solution. If you’re been searching for a solution to make online advertising work for your publication, contact us to talk about our TIME ADS solution to find out how you can shift gears into the next generation of online publishing.